Research infrastructure · GDPR · EU servers · 200+ brands listen
The research dashboard for the 97% who don't buy.
No survey. No research agency. No guessing. Every chatbot conversation is automatically classified into purchase barriers, desires, awareness levels and finished ad angles — live, in the words of your visitors. Your first 200 voices: free.
Top Purchase Barriers
Customer Language Bank
"Does size M run large?"
234×
"Can I return this?"
189×
"How's the quality?"
143×
→ "Unsure about sizing? Here's how 2,847 customers found their perfect fit."
Diagnosis and levers. Cleanly separated, together one system.
Every voice your chatbot hears is processed in two directions: What's broken? (Understand) What do I do? (Act). No dashboard chaos with 40 tabs — two clear pillars, each with concrete research output.
Understand
Barriers
Every stated purchase barrier is categorized, ranked, tagged with severity — and linked to the verbatim voices that triggered it. Trend arrows show what's rising.
Desires
What visitors actually want (not what they should buy) — weighted by intensity, with quotes, linked to products. The foundation of any honest positioning.
Competitor mentions
Who's named, in what context, with what sentiment. You see who you're really competing against — not who's on the strategy-meeting slide.
Website gaps
Questions your bot couldn't answer cleanly. Linked directly to the knowledge base: one click, gap filled.
Product analysis
Per product: barriers, desires, sentiment. Which product is discussed controversially, which bought frictionlessly — without surveys, without a GA model.
Trends
Time-axis view over everything: voice volume, individual barriers, awareness shifts. You see drift early — before the ROAS drops.
Act
Awareness distribution
5-stage Schwartz distribution with language samples per stage. You see whether your visitors are problem-, solution- or product-aware — and which creatives work for each.
Voice / Quotes library
Searchable verbatim bank of real customer words, tagged by barrier, desire, awareness, product, sentiment. Zero synthesis. Pure voice.
Ad-Angles
Ready-made copy hooks, derived per barrier — with source quote visible. One click: export as a Meta creative brief. From objection to angle without the copywriter loop.
Page rewrites
Hero, sub and FAQ copy suggestions, linked back to top barriers. The quote that triggered the suggestion is visible.
Email angles
The same hook set, rephrased for lifecycle emails and newsletters. One consistent voice across the funnel — not three contradictory ones.
Weekly brief (Wochenbriefing)
Every Monday: an editorial CEO brief. What shifted this week, what's new, what's big. No chart wallpaper — a readable synthesis.
Wins & Actions
Every action you take gets logged. Before/after banners measure the effect on the barrier. The moat: your accumulated knowledge of what actually works.
What's inside. What's unique.
Six surfaces you won't find in any other tool. Each built to solve one specific research moment — not to pad a dashboard.
Weekly brief
Instead of reading 40 widgets: an editorial brief, published every Monday. What moved, what's new, what's big. Written like a CEO memo — synthesized from the week's voices.
“This week 47 buyers cited 'shipping too expensive' as the one reason not to buy. +18% over last week. Price barrier has moved ahead of size to rank #1.”
Sample headline, week 17
Voice / Quotes library
A searchable library of real customer words, filtered by barrier, desire, awareness stage and product. Copy-paste directly into headline, ad or landing page. Zero AI phrasing between you and the customer.
“Does this year's M run larger than last year?” · “Not worth ordering if I have to pay twice.” · “How long does delivery to Austria take?”
3 of 1,832 quotes — filtered: barrier 'size'
Ad angles with source quote
Every angle is bound to the quote that inspired it. You don't just see “use X” — you see the voice X came from. One click: export as a Meta creative brief with hook, angle, audience and sources.
Barrier: “shipping too expensive” → Angle: “Free shipping from €49 — instead of hunting for a discount code.” · Source: “I'm waiting for free shipping.”
1 of 12 active angles
Wins & Actions with before/after
Every action you take based on an insight is logged — and automatically measured against the barrier. After 14 days you see: did the barrier drop, stay flat or rise? The only dashboard surface that checks itself for effect.
Action 04-12: Shipping banner added. Status: active. Banner: “Since your action on 04-12: price barrier −40%.”
Live measurement on barrier detail
Awareness distribution
Awareto's signature mechanic. Every conversation is placed on the 5-stage awareness ladder — from unaware to most aware. You see which visitor type you're really facing, and which creatives move them.
Problem-aware: 31% · Solution-aware: 24% · Product-aware: 28% · Most-aware: 17% · Recommendation: problem-naming creatives, no discounts.
From 247 interviews, last week
Interview-Qualität
The honesty layer. Tune the bot's research tone (deeper vs. shallower, neutral vs. warm, follow-up intensity) and see the extraction rate you actually get. No black box.
247 voices this week · 180 with usable reason · 73% extraction rate · research tone: standard + warm + medium.
Honesty strip + research levers
From one question on your page to an angle in your campaign.
Six steps. Automatic. Everything lands in the dashboard as structured research — not a transcript archive.
One question. One saved sale. Four actions. Measurable effect.
"Does size M run large? I'm between M and L."
"Our M runs true to size. For wider hips, size L. Here's our size chart. Plus: free returns for 30 days."
→ This visitor buys. CVR saved.
Barrier type: sizing uncertainty · Product category: tops
Awareness level: Problem Aware (Schwartz stage 2)
47 similar voices this week. +18 % vs. last week.
Sizing is your #2 purchase barrier — after shipping.
- → Page rewrite: FAQ section with size chart
- → Ad angle: "2,847 customers found their perfect size"
- → Email angle: onboarding mail with size guide
"Since your April 12 action: sizing barrier -40 %."
For every single voice. Automatically. Continuously.
Research outcomes that come directly from the surfaces.
- Barriers: 5 ranked, 3 shipped
- Ad angles: 4 built from the voice library
«We figured out that shipping was the #1 barrier — not size. That was never visible in the old GA report.»Read case →
Weekly brief replaces the Friday recap meeting. Ad angles from the voice library go straight into Meta campaigns. Wins & Actions as a weekly OKR check.
Apply as candidate →Desires as the basis for the newsletter brief. Page rewrites from verbatim objections. Awareness distribution to calibrate funnel stages.
Apply as candidate →Every number is customer reality, not a simulation. Your shop is different — that's why we start with 200 free voices before you decide.
Where Awareto sits in the research stack.
Five established ways to understand customers. Four of them are episodic, expensive or corrupted by survey bias. Awareto is the category in between: continuous, affordable, verbatim.
| Research agency | User interviews | VoC surveys | Analytics (GA, Hotjar) | Awareto | |
|---|---|---|---|---|---|
| Cadence | 1–2× a year | ad hoc | every few weeks | numbers, always | voice, always |
| Sample | 6–12 interviews | 5–10 customers | 50–500 answers | all events | everyone who speaks |
| Bias | briefing framing | self-selection | survivor + Likert | no words | what they say themselves |
| Cost | €15k–80k | €3k–10k | €500–3k/wave | €0–500/mo | €99–499/mo |
| Time to insight | 6–12 weeks | 2–4 weeks | 2–6 weeks | instant, but numbers | live, as words |
| Action output | PDF + workshop | Notion memo | charts | heatmaps | ad angles + page rewrites |
- Research agency
- 1–2× a year
- User interviews
- ad hoc
- VoC surveys
- every few weeks
- Analytics (GA, Hotjar)
- numbers, always
- Awareto
- voice, always
- Research agency
- 6–12 interviews
- User interviews
- 5–10 customers
- VoC surveys
- 50–500 answers
- Analytics (GA, Hotjar)
- all events
- Awareto
- everyone who speaks
- Research agency
- briefing framing
- User interviews
- self-selection
- VoC surveys
- survivor + Likert
- Analytics (GA, Hotjar)
- no words
- Awareto
- what they say themselves
- Research agency
- €15k–80k
- User interviews
- €3k–10k
- VoC surveys
- €500–3k/wave
- Analytics (GA, Hotjar)
- €0–500/mo
- Awareto
- €99–499/mo
- Research agency
- 6–12 weeks
- User interviews
- 2–4 weeks
- VoC surveys
- 2–6 weeks
- Analytics (GA, Hotjar)
- instant, but numbers
- Awareto
- live, as words
- Research agency
- PDF + workshop
- User interviews
- Notion memo
- VoC surveys
- charts
- Analytics (GA, Hotjar)
- heatmaps
- Awareto
- ad angles + page rewrites
If you want to keep an agency, keep it. Awareto replaces the thing that's missing between the agency cycles: the weekly truth from real voices.
The dashboard delivers insights. The chatbot collects them.
Without the chatbot there are no voices — just empty widgets. The chatbot isn't just any bot, it's a sales advisor so good at answering that visitors voluntarily tell you what they think. Both products belong together. One widget, two products.
More about the ChatbotIn 48 hours you'll have your first weekly brief.
After 30 days, your first action-to-impact measurement. After 90 days, a voice bank you won't want to give up. Start with your first 200 free voices — no credit card, no time limit.