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Research infrastructure · GDPR · EU servers

The research dashboard
for the 97% who don't buy.

No survey. No research agency. No guessing. Every chatbot conversation is automatically classified into purchase barriers, desires, awareness levels and finished ad angles - live, in the words of your visitors. Your first 200 voices: free.

Start 200 voicesWatch 2-min demo →
  • ✓No time limit
  • ✓No credit card
  • ✓< 10 min setup
  • ✓GDPR compliant
Two pillars, one instrument

Diagnosis and levers. Cleanly separated, together one system.

Every voice your chatbot hears is processed in two directions: What's broken? (Understand) What do I do? (Act). No dashboard chaos with 40 tabs - two clear pillars, each with concrete research output.

◐
Pillar 01 · Diagnose

Understand - Diagnosis · what's broken

  • BarriersEvery stated purchase barrier is categorized, ranked, tagged with severity - and linked to the verbatim voices that triggered it. Trend arrows show what's rising.
  • DesiresWhat visitors actually want (not what they should buy) - weighted by intensity, with quotes, linked to products. The foundation of any honest positioning.
  • Competitor mentionsWho's named, in what context, with what sentiment. You see who you're really competing against - not who's on the strategy-meeting slide.
  • Website gapsQuestions your bot couldn't answer cleanly. Linked directly to the knowledge base: one click, gap filled.
  • Product analysisPer product: barriers, desires, sentiment. Which product is discussed controversially, which bought frictionlessly - without surveys, without a GA model.
  • TrendsTime-axis view over everything: voice volume, individual barriers, awareness shifts. You see drift early - before the ROAS drops.
→
Pillar 02 · Act

Act - Levers · what to do

  • Awareness distribution5-stage Schwartz distribution with language samples per stage. You see whether your visitors are problem-, solution- or product-aware - and which creatives work for each.
  • Voice / Quotes librarySearchable verbatim bank of real customer words, tagged by barrier, desire, awareness, product, sentiment. Zero synthesis. Pure voice.
  • Ad-AnglesReady-made copy hooks, derived per barrier - with source quote visible. One click: export as a Meta creative brief. From objection to angle without the copywriter loop.
  • Page rewritesHero, sub and FAQ copy suggestions, linked back to top barriers. The quote that triggered the suggestion is visible.
  • Email anglesThe same hook set, rephrased for lifecycle emails and newsletters. One consistent voice across the funnel - not three contradictory ones.
  • Weekly BriefingEvery Monday: an editorial CEO briefing. What shifted this week, what's new, what's big. No chart wallpaper - a readable synthesis.
  • Wins & ActionsEvery action you take gets logged. Before/after banners measure the effect on the barrier. The moat: your accumulated knowledge of what actually works.

Both pillars live in one workspace. One voice, six diagnostic surfaces, seven levers - all derived from the same conversation.

Feature tour

What's inside. What's unique.

Six surfaces you won't find in any other tool. Each built to solve one specific research moment - not to pad a dashboard.

Monday 9:00 AM

Weekly Briefing

Instead of reading 40 widgets: an editorial briefing, published every Monday. What moved, what's new, what's big. Written like a CEO memo - synthesized from the week's voices.

Sample headline, week 17
“This week 47 buyers cited 'shipping too expensive' as the one reason not to buy. +18% over last week. Price barrier has moved ahead of size to rank #1.”
Weekly Briefing · Week 17
Mon 22 Apr · 8 min read
Shipping overtakes Size.

47 of 247 buyers name shipping as the main reason not to buy - a shift that's been building for three weeks.

47Mentions
+18%vs. last week
#1Barrier
↳ Three hooks to test this week
01 - “Free shipping from €49”
02 - “Shipping & returns free - always”
03 - Hero: “Shipping frustration? We hear you.”
Verbatim bank

Voice / Quotes library

A searchable library of real customer words, filtered by barrier, desire, awareness stage and product. Copy-paste directly into headline, ad or landing page. Zero AI phrasing between you and the customer.

3 of 1,832 quotes - filtered: barrier 'size'
“Does this year's M run larger than last year?” · “Not worth ordering if I have to pay twice.” · “How long does delivery to Austria take?”
⌕barrier:size sentiment:negative1,832 hits
Barrier · SizeShippingQualityReturns+12
Does the M really run larger than last year?
Anonymous · Solution-Aware · 12 May · Trousers
Is the L cut like Zara or COS?
marie@ · Product-Aware · 12 May · Trousers
I'm between M and L - which do you usually take?
Anonymous · Solution-Aware · 11 May · Sweater
Are the measurements in cm or standard sizing?
tom@ · Problem-Aware · 11 May · Jacket
Does the shirt run loose or close-fitting?
Anonymous · Solution-Aware · 10 May · Shirt
Objection → hook

Ad angles with source quote

Every angle is bound to the quote that inspired it. You don't just see “use X” - you see the voice X came from. One click: export as a Meta creative brief with hook, angle, audience and sources.

1 of 12 active angles
Barrier: “shipping too expensive” → Angle: “Free shipping from €49 - instead of hunting for a discount code.” · Source: “I'm waiting for free shipping.”
A-04Live · 4 days
Barrier
Shipping too expensive
47 voices · #1 this week
→
Hook
“Free shipping from €49.”
Awareness · Solution / Product
Source quote
“I'm still waiting for free shipping - it'll get cheaper eventually, right?”
anonymous · 09 May · Cart abandoned
Export · Meta Creative BriefSlackCSV
Closed loop

Wins & Actions with before/after

Every action you take based on an insight is logged - and automatically measured against the barrier. After 14 days you see: did the barrier drop, stay flat or rise? The only dashboard surface that checks itself for effect.

Live measurement on barrier detail
Action 04-12: Shipping banner added. Status: active. Banner: “Since your action on 04-12: price barrier −40%.”
Wins & Actions · Shipping
Action #07 · active for 14 days
Before 12 Apr
47 mentions / wk
After 26 Apr
28 mentions / wk
✓ Impact confirmed

Since your action on 12 Apr, the price barrier has dropped by −40%. “Size” is back at rank 1.

12 AprShipping banner added - “free shipping from €49”Action
19 AprHero subhead changed to “shipping & returns free”Action
26 AprFirst re-measurement - barrier fallingWin
5-stage Schwartz

Awareness distribution

Awareto's signature mechanic. Every conversation is placed on the 5-stage awareness ladder - from unaware to most aware. You see which visitor type you're really facing, and which creatives move them.

From 247 interviews, last week
Problem-aware: 31% · Solution-aware: 24% · Product-aware: 28% · Most-aware: 17% · Recommendation: problem-naming creatives, no discounts.
Awareness Stages · Week 19
247 classified
Unaware
0%
Problem-Aware
31%
Solution-Aware
24%
Product-Aware
28%
Most-Aware
17%
↳ Recommendation of the week

The majority is Problem-Aware (31%). Lead with problem-naming creatives - discount hooks won't land.

Integrity

Interview quality

The honesty layer. Tune the bot's research tone (deeper vs. shallower, neutral vs. warm, follow-up intensity) and see the extraction rate you actually get. No black box.

Honesty strip + research levers
247 voices this week · 180 with usable reason · 73% extraction rate · research tone: standard + warm + medium.
Research Levers
live · shapes the next wave
DepthMedium
shallowdeeper
ToneWarm
neutralwarm
Follow-upStandard
onceinsistent
Honesty Strip · last 7 days
Conversations247
with a usable reason180
Extraction Rate73%
vs. survey≈ 3%
How one voice becomes intelligence

From one question on your page to an angle in your campaign.

Six steps. Automatic. Everything lands in the dashboard as structured research - not a transcript archive.

  1. 01

    Question

    „How long does shipping to Austria take?“

    Visitor · Cart · 14:32
  2. 02

    Answer

    Bot answers cleanly - and follows up: „Would express be relevant?“

    Sales-advisor mode · 2 follow-ups
  3. 03

    Classification

    Barrier: Delivery time AT · Desire: Speed · Awareness: Solution

    Live · auto-tagging
  4. 04

    Aggregation

    This question matches 16 similar this week. Geo-cluster „AT“ forms.

    Trends · Week 19
  5. 05

    Hook suggestion

    „Express to Austria · 48 h, guaranteed.“ - linked to source quote.

    Ad angles · ready to ship
  6. 06

    Weekly briefing

    Monday memo: „AT delivery time climbing - hook is in the brief.“

    Monday · 09:00 · Brief #18
What the dashboard changes

Research outcomes that come directly from the surfaces.

E-commerce · Fashion
200+ conversations · 6 weeks · ongoing
  • ●Barriers: 5 ranked, 3 shipped
  • ●Ad angles: 4 built from the voice library
„We figured out that shipping was the #1 barrier - not size. That was never visible in the old GA report.“- Head of Growth · Fashion Brand DACH
Read case →
B2B SaaS · Candidate
Typical effect

Weekly briefing replaces the Friday recap meeting. Ad angles from the voice library go straight into Meta campaigns. Wins & Actions as a weekly OKR check.

  • Briefing
  • Voice-Bank
  • Wins & Actions
Apply as candidate →
Service · Coaching · Candidate
Typical effect

Desires as the basis for the newsletter brief. Page rewrites from verbatim objections. Awareness distribution to calibrate funnel stages.

  • Desires
  • Page Rewrites
  • Awareness
Apply as candidate →

Every number is customer reality, not a simulation. Your shop is different - that's why we start with 200 free voices before you decide.

Research categories

Where Awareto sits in the research stack.

Five established ways to understand customers. Four of them are episodic, expensive or corrupted by survey bias. Awareto is the category in between: continuous, affordable, verbatim.

Research agencyUser interviewsVoC surveysAnalytics & heatmapsAwareto
Cadence1–2× a yearad hocevery few weeksnumbers, alwaysvoice, always
Sample6–12 interviews5–10 customers50–500 answersall eventseveryone who speaks
Biasbriefing framingself-selectionsurvivor + Likertno wordswhat they say themselves
Cost€15k–80k€3k–10k€500–3k/wave€0–500/mo€99–499/mo
Time to insight6–12 weeks2–4 weeks2–6 weeksinstant, but numberslive, as words
Action outputPDF + workshopNotion memochartsheatmapsad angles + page rewrites

If you want to keep an agency, keep it. Awareto replaces the thing that's missing between the agency cycles: the weekly truth from real voices.

The other half

The dashboard delivers insights. The chatbot collects them.

Without the chatbot there are no voices - just empty widgets. The chatbot isn't just any bot, it's a sales advisor so good at answering that visitors voluntarily tell you what they think. Both products belong together. One widget, two products.

More about the Chatbot →
Chatbot
speaks · probes · extracts
Sales + Research in one
↓
Voice
„Shipping too expensive.“ + context + lead score
verbatim · live
↓
Dashboard
Barrier · Hook · Briefing · Win measurement
ready every Monday

In 48 hoursyou'll have your first weekly briefing.

After 30 days, your first action-to-impact measurement. After 90 days, a voice bank you won't want to give up. Start with your first 200 free voices - no credit card, no time limit.

Start your first 200 voices →Watch 2-min demo
  • ✓No credit card
  • ✓< 10 min setup
  • ✓GDPR-compliant, EU servers
  • ✓Your conversations stay yours - even if you leave
  • ✓Personal onboarding call within 24 hours