Why Awareto exists.
Awareto is customer research that runs itself: an AI salesperson on your site that helps people buy, and tells you why the ones who didn't, didn't.
Most visitors leave without saying why.
Analytics shows you that they left and where they clicked. It doesn't show you the reason.
User interviews (€3–10k) and agency research (€15–80k) tell you the reason. But only after months, and only from a handful of people.
We build Awareto so you see the reason in your dashboard shortly after the conversation, in your customers' own words.
How Awareto started
I ran e-commerce ads for clients. Which creatives would work was mostly guesswork: assumptions, competitor analysis and surveys of people who had already bought.
Then I read the shops' chat logs. Every day, visitors wrote down what made them hesitate: "Will this fit?" "Is this really sustainable?" "Do you ship to Austria?" Nobody analysed any of it.
Yet each of those questions was a reason not to buy, and often the exact sentence missing from the page or the ad. Awareto turns that into a system: it helps people buy, records the reasons and ranks them, so you know what to change.
What Awareto does
The dashboard ranks the reasons visitors don't buy by how many conversations mention them. Next to each: the page, their quotes, and what to change on the page or in your ads.
From every conversation, Awareto records three things:
- 1
Why someone hesitated.
- 2
What they compared you with.
- 3
Which question your page didn't answer.
The conversations come from an AI salesperson on your site. It answers questions about product, fit, delivery and price, and knows whether someone is browsing or nearly ready.
How it works →What we hold ourselves to
Their words, not assumptions
Don't guess what customers think. Read what they say, and use their words in headlines, on product pages and in ads.
Why, not clicks
Page views and session length show you what happens. We care about why visitors don't buy.
Honest about where we are
Awareto is a young product, built by one founder with AI, not a 50-person team with venture capital. So we would rather tell you a pattern is still too thin to act on than show you a number that doesn't hold.
Your data stays yours
GDPR-compliant, hosted in Germany and the EU, DPA on request. Your dashboard and data stay yours, even if you don't continue.
Contact
Questions, feedback, feature requests: write to us. We read everything.
[email protected]Find out why they don't buy.
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