About Us
The story behind Awareto
Our Mission: Give the 97% a Voice
Every e-commerce store loses 97% of their visitors without a purchase. Those 97% have questions. They have objections. They have insights that could transform your marketing. But until now, nobody has been listening to them. We built Awareto to change that - to finally give the 97% a voice in your optimization strategy.
The Real Story: From €15k/Month Ad Waste to Insight
I was running e-commerce ads for clients, spending €15,000+ per month, with creative hit-rates hovering around 12%. I was guessing what would resonate - building creatives based on assumptions, competitor analysis, and post-purchase surveys from the 3% who actually bought something. Then I started actually reading the customer chat logs. Every day, visitors were literally telling us their concerns, objections, and desires. 'Will this fit?' 'Is this really sustainable?' 'Do you ship to Austria?' These weren't just support tickets - they were market research gold mines. But nobody was analyzing them. Every question revealed a barrier. Every barrier pointed to a creative angle. I realized the solution to my conversion problem was already sitting in those chat logs. So I built a tool that listens, analyzes, and translates visitor conversations into actionable marketing intelligence.
How Awareto Works
A simple chat widget captures real visitor questions and objections. AI analyzes every conversation to identify purchase barriers, awareness levels, and customer language patterns. The result: two-pillar intelligence that shows you what's blocking conversions (UNDERSTAND) and what to do about it (ACT).
Learn more about how it works →Our Values
Privacy First - EU Servers, GDPR by Design
German servers, no PII storage, full data portability. GDPR compliance isn't an afterthought - it's built into the architecture. Your customer data stays yours, always.
Insights Over Vanity Metrics
We don't care about page views or session duration. We care about why visitors don't buy and what language resonates with them. Quality signal over quantity noise.
Customer Language Over Assumptions
Stop guessing what customers think. Start using their actual words. Every creative should be built on real customer language, not marketing intuition.
Honest About Our Stage - Solo Founder, Early Product, Real Results
We're not a 50-person team with VC funding. I'm one founder with AI, focused on building a tool that works rather than impressive slide decks. Early stage, honest pricing, real customer results.
Trust Signals
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Questions, feedback, feature requests - we read everything:
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