GDPR · Made in Germany · EU servers · Trusted by 200+ websites
Why do 97 % of your visitors leave — without a word?
Awareto is a chatbot so good at answering that your visitors willingly tell you what they really think. And a dashboard that translates that into purchase barriers, objections, and desires. Your first 200 conversations — free.
Top Purchase Barriers
Customer Language Bank
"Does size M run large?"
234×
"Can I return this?"
189×
"How's the quality?"
143×
→ "Unsure about sizing? Here's how 2,847 customers found their perfect fit."
You know everything about the 3% who buy. You know nothing about the 97% who don't.
Analytics shows what buyers do. Surveys ask buyers what they think. But nobody asks the 97% who leave.
Your data only shows survivors
Post-purchase surveys, reviews, analytics - all from people who already bought.
The 97% are invisible
They visited, had questions, didn't find answers - and left without a trace.
Guessing costs real money
Every ad, every landing page, every product description - built without hearing from the people who didn't convert.
This is survivorship bias.
In WWII, they wanted to armor bombers better. They studied bullet holes on planes that returned. Statistician Abraham Wald realized: armor the spots with NO holes.
Your customer research makes the same mistake.
A chatbot. A dashboard. Two products. One widget.
A sales advisor that actually sells.
- Answers every question, 24/7
- Saves CVR from bouncing visitors
- Guides to products, demo, contact
- GDPR-compliant, EU servers, your tone
A research instrument that tells you why they buy — or don't.
- Classifies every conversation into 11 intelligence signals
- Real customer words, ranked by frequency
- Ready-to-use ad angles and page rewrites
- Before/after measurement of your actions
One install. Two values. No tool-stack overhead.
You're thinking annoying pop-ups and dumb answers.
This is something else.
Trained on your business
Regular chatbots: Other bots don't know your products. Generic answers, zero context.
Trained on your knowledge base, your products, your sales arguments. Responds like your best salesperson.
Strategic sales conversations
Regular chatbots: FAQ machine with no strategy. Copy-paste instead of consulting.
Detects purchase barriers, handles objections, guides to the sale. 24/7.
No pop-up. No spam.
Regular chatbots: Popping up instantly, covering everything, annoying visitors.
Subtle button. The visitor starts - when they're ready.
Real conversations, not 2 messages
Regular chatbots: After the second question: "I don't understand."
3.3 messages per session on average. Because the answers are good enough that visitors keep asking.
Not a support bot. A salesperson - that happens to collect the most valuable insights about your visitors.
Three steps. Zero effort. First insights in 48 hours.
INSTALL (5 min)
Script tag on your website. Our crawler captures products, categories, and content automatically. Your chatbot is ready from minute 1.
TALK + SELL (from hour 1)
Your visitors ask questions. Your chatbot answers — in your tone, with your knowledge. 8–15 % of visitors engage. Every conversation is analyzed.
ACT (from 48 hours)
Ranked purchase barriers, real customer words, ready-to-use ad-angles. With one-click action tracking and before/after measurement.
One question. One saved sale. Four actions. Measurable effect.
"Does size M run large? I'm between M and L."
"Our M runs true to size. For wider hips, size L. Here's our size chart. Plus: free returns for 30 days."
→ This visitor buys. CVR saved.
Barrier type: sizing uncertainty · Product category: tops
Awareness level: Problem Aware (Schwartz stage 2)
47 similar voices this week. +18 % vs. last week.
Sizing is your #2 purchase barrier — after shipping.
- → Page rewrite: FAQ section with size chart
- → Ad angle: "2,847 customers found their perfect size"
- → Email angle: onboarding mail with size guide
"Since your April 12 action: sizing barrier -40 %."
For every single voice. Automatically. Continuously.
One widget. Two outcomes.
UNDERSTAND
See what kills your conversion
- Purchase barriers, ranked by frequency
- Product analysis: Features, benefits, objections per product
- What visitors compare about competitors
- Website gaps: what info is missing where?
ACT
Know what your next message should say
- Awareness level distribution of your traffic
- Customer language bank: real words from your visitors
- Desire map: what do they really want? Ranked.
- Objection → Angle mapping
UNDERSTAND: '23% ask about sizing'
ACT: 'They say: I'm afraid it won't fit' → Your next angle: 'Unsure about sizing? Here's how 2,847 customers found their perfect fit.'
Results timeline
How fast you'll see insights
Day 1
Crawler indexes your website, chat widget goes live, first conversations appear
Week 1
Your top 3 purchase barriers become visible
Week 2-3
Reliable patterns — you know which objections belong in your messaging
Month 1
Complete insights + concrete recommendations to act on
For any website with 5,000+ monthly visitors.
Starter
Up to 500 conversations/month
Ideal for early-stage. Finally understand why your traffic doesn't convert.
Growth
Up to 2,000 conversations/month
Ideal for growing brands. Turn visitor questions into your marketing playbook.
Most popularScale
Up to 10,000 conversations/month
Enterprise-grade with API + CSM. For teams that need continuous research.
Works best with 5,000+ visitors/month.
How Awareto changes websites in measurable ways.
«We thought prices were the problem. Awareto showed us: sizing is 23 % of questions. Price only 4 %.»Read the full case study →
Join our case-candidate program: 6 months at 50 % off in exchange for publishable numbers.
Become a candidate →Join our case-candidate program: 6 months at 50 % off in exchange for publishable numbers.
Become a candidate →Not a DTC brand? Doesn't matter. Awareto works on any website with purchase barriers — that is, all of them.
The only tool that meets all five criteria.
| Continuous | Captures non-buyers | In their own words | <$500/month | Passive (no survey) | |
|---|---|---|---|---|---|
| GA4, Hotjar heatmaps | ✓ | ✓ | ✗ | ✓ | ✓ |
| Typeform, Hotjar feedback | ✗ | ✗ | ~ | ✓ | ✗ |
| Research agency | ✗ | ✗ | ✓ | ✗ | ✗ |
| User interviews | ✗ | ✗ | ✓ | ✗ | ✗ |
| HubSpot / Intercom CRM | ✓ | ✗ | ~ | ~ | ✗ |
| Awareto | ✓ | ✓ | ✓ | ✓ | ✓ |
- Continuous
- ✓
- Captures non-buyers
- ✓
- In their own words
- ✗
- <$500/month
- ✓
- Passive (no survey)
- ✓
- Continuous
- ✗
- Captures non-buyers
- ✗
- In their own words
- ~
- <$500/month
- ✓
- Passive (no survey)
- ✗
- Continuous
- ✗
- Captures non-buyers
- ✗
- In their own words
- ✓
- <$500/month
- ✗
- Passive (no survey)
- ✗
- Continuous
- ✗
- Captures non-buyers
- ✗
- In their own words
- ✓
- <$500/month
- ✗
- Passive (no survey)
- ✗
- Continuous
- ✓
- Captures non-buyers
- ✗
- In their own words
- ~
- <$500/month
- ~
- Passive (no survey)
- ✗
- Continuous
- ✓
- Captures non-buyers
- ✓
- In their own words
- ✓
- <$500/month
- ✓
- Passive (no survey)
- ✓
That's why we exist.
What customer insight costs today:
Plans & pricing
All plans start after your first 200 free conversations. You pay for volume.
Continuous. Automated. Real-time.
Starter
€5-15k ad spend/month
- Up to 500 conversations/month
- Both pillars (UNDERSTAND + ACT)
- Insight dashboard + language bank
- 1 website
- Email support
Growth
€15-50k ad spend/month
- Up to 2,000 conversations/month
- Both pillars (UNDERSTAND + ACT)
- Competitor tracking
- Up to 3 websites
- Priority support
Scale
€50k+ ad spend/month
- Up to 10,000 conversations/month
- Both pillars (UNDERSTAND + ACT)
- Up to 10 websites
- API access
- Dedicated success manager
30 days free
Full access, no credit card
Insights are yours
Even if you cancel
Cancel anytime
No contracts
30 days free
FAQ
Frequently asked questions
Instead of guessing, you build ads, landing pages and emails on real customer words. You know which awareness level your traffic has and which language resonates.
No. Awareto is a sales advisor that delivers research as a byproduct. If your visitors need support, it routes them intelligently to your support team. We don't compete with Zendesk or Intercom — we solve a different problem.
You switch to your chosen tier or cancel. Your 200 conversations and all extracted insights stay yours — even if you leave.
They show the WHAT (clicks, scrolls, funnels). We show the WHY — in the exact words of your visitors. And we hand you actions, not just graphs.
They are support-optimized. Awareto is sales- and research-optimized. We don't build a ticket stack; we build classified customer intelligence.
Yes. 5,000 visitors/month is enough. From ~500 conversations, reliable patterns emerge. Three-quarters of our newest customers are non-DTC.
Eugene Schwartz framework: visitors are in different stages. Most brands run the same message for everyone. We show you the distribution so you can match your message to the stage.
From 5,000 visitors/month. At 10k visitors ≈ 800–1,500 voices/month. More than any survey would deliver.
Yes. German/EU servers. Export and deletion with one click. Cookie consent integrated. DPA available.
8–15 % engagement rate typical. At 10k visitors = 800–1,500 data points/month.
First insights: 48 hours. Patterns: 2–3 weeks. Actionable ad language: 30 days.
Every quote is linked, every classification editable. No black box. We show you the extraction rate transparently — you can see exactly what's usable.
Yes, anytime. No contracts. Your insights stay yours.
Script tag for any website. Native integrations for Shopify, WooCommerce, Shopware. Webhook support for everything else.