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Qualitative customer research

Why visitors don't buy, without an agency report or an interview round.

Awareto is customer research that runs itself: an AI salesperson on your site that helps people buy, and tells you why the ones who didn't, didn't. The dashboard ranks the reasons, with quotes, the page, and what you can change.

Start 200 free conversations →

No credit card. No time limit.

Example · sample data from a furniture shopLast 28 days · 296 conversations
Most common reason not to buy

Not sure the sofa will fit through the door and stairwell.

36 of 296 conversations
Page/products/sofa-linaThe dimensions cover the assembled sofa only, nothing about delivery.
“Our front door is 80 cm wide and the stairwell is narrow. Does the sofa come in parts or in one piece?”
From one of the 36 conversations
What it means

The question isn't whether they like the sofa. It's whether it gets into the flat. No page answers that.

What to change

Add the delivery dimensions, and whether the sofa arrives in parts, right next to the product dimensions. If it's true, put “Fits through any standard door” in your ads.

Still too thin
Colour differs from the photo6 of 296 conversations

Too few conversations to act on. Awareto tells you when that changes.

How it was collected36 visitors asked the AI salesperson on the product page about delivery and dimensions. One of those conversations:

does the sofa come in parts? our door is 80 cm
Yes, the backrest and legs ship separately. The largest part is 76 cm deep, so it fits through an 80 cm door.
What you get

Qualitative research you can act on.

Every reason in the dashboard is built like the example above.

01

Ranked reasons

Sorted by how many conversations mention them. Every reason shows how many conversations it rests on.

02

Quotes and the page

Your customers' own words, not summarised, and the page the question came up on.

03

What to change

A suggestion for what to change on the page or in your ads. The decision stays with you.

Start 200 free conversations →

You only pay once you want more than 200 conversations.

Compared

Same question, different effort.

Awareto doesn't replace interviews. Interviews go deep with a few people. Awareto answers why visitors don't buy, continuously, from the conversations on your site.

MethodWhat you learnWhenCost
Agency researchWhy, in depth, as a report.In months€15–80k
User interviewsWhy, in their words, from a handful of people.In about three months€3–10k
SurveysWhy, from the few who answer. Often only after they bought.Per survey roundTool plus analysis
AwaretoWhy, in their words, from the conversations on your site.Ongoing, once there are enough conversationsFrom €79 a month plus VAT, 200 conversations free
How it works

Awareto is an AI salesperson on your site. It answers questions about product, delivery and price, and knows whether someone is browsing or nearly ready. From every conversation, Awareto records what made the person hesitate, which page it happened on, and what they said, word for word. The dashboard ranks the reasons by how many conversations mention them. You see the first conversations as soon as visitors write. Reasons appear once enough conversations mention them. Until then, they're flagged as too thin.

Copy the code from your dashboard and paste it right before </body> on your site; on Shopify, into theme.liquid. No developer needed.

Awareto tells you when a pattern is still too thin to act on.

Pricing

You pay by conversations per month.

Start with 200 free conversations, no time limit and no credit card. Visitor numbers are a recommendation, not a cap.

Starter

Up to 25k visitors/month recommended

€79/monthplus VAT
  • 500 conversations/month
  • Reasons with quotes and pages
  • What visitors compare you with
  • 1 website
  • Email support
Start 200 free conversations →
RECOMMENDED

Growth

25-100k visitors/month recommended

€199/monthplus VAT
  • 2,000 conversations/month
  • Reasons with quotes and pages
  • What visitors compare you with
  • 3 websites
  • Team accounts
  • Priority support
Start 200 free conversations →

Scale

100k+ visitors/month recommended

€499/monthplus VAT
  • 10,000 conversations/month
  • Reasons with quotes and pages
  • What visitors compare you with
  • 10 websites
  • Team accounts
  • Full export
  • Dedicated success manager
Start 200 free conversations →

Running several clients?

Agency plans for many websites, from €499 a month.

See agency pricing
Enterprise: custom volume, custom price.Get in touch
200 conversations free
No time limit, no credit card
Your data is yours
Export even after you cancel
Cancel monthly
No minimum term
FAQ

Common questions

A dashboard with the reasons visitors don't buy: ranked by how many conversations mention them, with the page where it happened and the visitors' own words. Plus a suggestion for what to change on the page or in your ads. The AI salesperson on your site holds the conversations all of this comes from.
Yes. Web analytics show you what happens. Interviews go deep with a few people. Awareto answers the question in between, why, continuously, from the conversations on your site.
Then it takes longer for a pattern to hold. Awareto shows how many conversations each reason rests on, and tells you when a pattern is still too thin to act on.
You see the first conversations as soon as visitors write. How soon they add up to a reason you can act on depends on your traffic. Until then, the reason is flagged as too thin.
Yes. It answers questions about product, fit, delivery and price, and knows whether someone is browsing or nearly ready. Good answers are also why visitors keep talking and tell you what holds them back.
Yes. Growth covers 3 websites, Scale covers 10, both with team accounts. Agencies get their own plans from €499 a month.
Awareto pauses the conversations on your site. Your dashboard and every reason collected so far stay available. You continue when you pick a plan.
GDPR-compliant, hosted in Germany and the EU, DPA available. The privacy policy lists every sub-processor involved. If you cancel, you can export everything Awareto collected.
Start 200 free conversations →

You only pay once you want more than 200 conversations.

Find out why they don't buy, without waiting for a report.200 conversations free.No credit card. No time limit.

Start 200 free conversations →

Your dashboard and data stay yours, even if you don't continue.