Features
Awareto in two pillars: Understand what blocks conversions, Act on real customer language
PILLAR 1: UNDERSTAND
See exactly what kills your conversions
Purchase Barrier Analysis
Identify and rank the real reasons visitors don't buy - per product, category, and overall store.
- • Top barriers ranked by frequency and business impact
- • Barrier breakdown per product and category
- • Trend analysis - are barriers getting worse or better?
- • Severity scoring based on conversation context
Product Intelligence
Understand what customers really think about specific products - features they want, benefits they don't understand, objections they have.
- • Feature requests extracted from real conversations
- • Benefit communication gaps identified
- • Objection patterns per product line
- • Customer language around product value
Website Gap Analysis
Discover what information is missing on which pages - from the visitor's perspective, not yours.
- • Missing information hotspots by page
- • Questions that indicate poor UX
- • Information architecture improvement opportunities
- • Mobile vs. desktop information gaps
Competitor Intelligence
Learn who visitors compare you to and why - directly from their questions and concerns.
- • Competitor mentions tracking and analysis
- • Comparison criteria that matter to customers
- • Competitive positioning opportunities
- • Price sensitivity vs. other factors
AI-Powered Insights
Automatic pattern recognition across all conversations.
- • Trend detection over time
- • Segment comparisons
- • Anomaly alerts
- • Actionable recommendations
PILLAR 2: ACT
Know what your next creative should say
Awareness Level Distribution (Eugene Schwartz Framework)
Map your traffic's awareness levels - Problem Aware, Solution Aware, Most Aware - to match messaging to mindset.
- • Schwartz awareness level distribution of your traffic
- • Messaging recommendations per awareness level
- • Ad creative guidance for each audience segment
- • Awareness level trends over time
Customer Language Bank
A searchable library of real customer phrases - perfect for headlines, ad copy, and product descriptions.
- • Original customer phrases organized by theme
- • Pain point expressions in customer words
- • Desire articulation from real conversations
- • Language intensity mapping (mild concern vs. strong objection)
Desire Mapping & Motivation Analysis
Understand the real desires and emotional triggers behind purchase decisions.
- • Emotional triggers ranked by frequency
- • Outcome expectations customers express
- • Motivation clusters and customer job-to-be-done
- • Desire intensity scoring
Ad Angle Generator
Concrete creative ideas and messaging angles generated from real customer objections and language.
- • Barrier-to-angle mapping with specific suggestions
- • Creative briefs based on customer language
- • A/B testing priorities ranked by potential impact
- • Headline suggestions using real customer phrases
AI-Powered Actions
From insights to concrete actions - automatically.
- • Automatic ad copy suggestions
- • Landing page optimizations
- • A/B test hypotheses
- • Prioritized actions