Case Study: Fashion E-Commerce
Creative Hit-Rate 12% → 28% in 60 Days
How a fashion brand doubled their creative performance with real customer language
Before
Creative Hit-Rate12%
Known Barriers0
Data SourcePost-Purchase Survey
ROAS2.1x
After
Creative Hit-Rate28%
Known Barriers12
Data SourceReal Conversations
ROAS4.7x
12 Purchase Barriers Discovered
Sizing uncertainty for plus-size
Unclear shipping costs above certain order value
Return policy hard to find
Material questions for premium items
Delivery time uncertainty before events
The Path to Results
Week 1: Installation
Widget installed, first conversations analyzed. 31% ask about sizing.
Week 2-3: Understand
Main barrier: sizing uncertainty. 62% of traffic was Problem Aware, not Most Aware.
Week 4-8: Act
5 new creatives with real customer language. Hit rate doubled. ROAS +48%.
“We thought our prices were too high. Conversations showed: 31% sizing uncertainty, only 12% price.”
– [Name], E-commerce Manager, [Fashion Shop]
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