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Customer Language vs. Copywriter: Why real words perform 10x better

·6 min read·Awareto Team

# Customer Language vs. Copywriter: The 340% Performance Difference

"Our copywriters cost €5,000 per month. Customers talk for free. Guess who writes better creatives?"

That's how our conversation with Marcus, Head of Performance Marketing at an 8-figure DTC brand, began.

After 30 days: 340% better performance through real customer language.

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