Creative Hit-Rate from 12% to 28% in 60 Days: The Complete Playbook

# Creative Hit-Rate from 12% to 28% in 60 Days

Most media buyers know the problem: 85% of creatives don't perform. You test 20 variants, 2-3 work, the rest is guesswork.

The breakthrough: Real customer language instead of gut feeling

StyleHouse Fashion had the same problem. 12% hit-rate, rising CPA, stagnating performance. Then they discovered their blind spot.

The realization

"We thought our prices were too high," explains Sarah, Marketing Manager at StyleHouse. "Post-purchase surveys showed: 'Price-performance is right'. Reviews were positive. Support had hardly any complaints about prices."

But conversations with the 97% who did NOT buy told a different story:

• 23% asked about size information
• 21% were uncertain about shipping costs
• 17% looked for return information
• Only 4% mentioned price as a problem

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